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January 10, 2003

“The only girl at an all-boys school”: Now this is smart marketing. As Ian Ballantine used to say: “You gotta zig when everybody else zags.” [11:19 AM]
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Comments on "The only girl at an all-boys school"::

Xopher ::: (view all by) ::: January 10, 2003, 12:57 PM:

That's very cool. Market to people, not FROM arbitrary categories. Can catfood manufacturers be far behind? (And the dogfood can be marketed at Windows shows...)

I also liked the stuff about the escaping snails. "Hey, look at that -" (stops to avoid being shot)

catie ::: (view all by) ::: January 10, 2003, 01:35 PM:

*howls with laughter at Xopher* Okay, okay, I'm easily amused, but it's still morning here and *laugh*

Simon Shoedecker ::: (view all by) ::: January 10, 2003, 01:37 PM:

I was fascinated by the article's description of Kitchenworks as a "non-technology company." I would like to know where Wired got their definition of "technology".

Jon ::: (view all by) ::: January 10, 2003, 03:38 PM:

>>I would like to know where Wired got their definition of "technology".

From stock market reporters, I'm guessing.

Xopher ::: (view all by) ::: January 10, 2003, 03:43 PM:

catie - why thank you, ma'am!

Simon/Jon - yeah, probably. If it's traded on NASDAQ, it's a technology company. If on NYSE, it's not. If it's not public yet, it's tech if it has "tech" in its name.

But of course, they're selling home visual access hardware. What's more technological than that?

Vicki Rosenzweig ::: (view all by) ::: January 10, 2003, 06:40 PM:

"Technology" companies sell stuff that didn't exist when you were growing up.

"High-technology" companies sell stuff you dreamed about when you got into the really good drugs.

Jon H ::: (view all by) ::: January 10, 2003, 08:27 PM:

They should say they're selling slow glass.

"If you look through the window, you can see
the show floor from MacWorld Expo 1992. It
would be more impressive if we had a better
booth. As it is, you're looking at the back
curtain of the Berkeley AfterDark booth."

Jon Meltzer ::: (view all by) ::: January 11, 2003, 10:26 AM:

What this really shows is that the tech market is so depressed that convention organizers are forced to rent space to totally unrelated companies. The last show I went to had a grand total of 15 vendors attempting to fill an entire convention center floor; five years ago the same show had several hundred vendors.

Sam Dodsworth ::: (view all by) ::: January 13, 2003, 06:36 AM:

The problem with this is that it only works the first time: if other people start to get the same idea then it's just tragedy of the commons all over again.

marty ::: (view all by) ::: January 13, 2003, 02:24 PM:

I love the Windows at a Mac show. Perfect.