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August 27, 2002

Leftover cacciatore
Posted by Teresa at 08:43 PM *

Turok update!

Those marketing geniuses at Acclaim are at it again. This time they’re offering $10,000 in savings bonds to the first family to have a child on September 1 and name it “Turok.” (via Derryl Murphy)

Comments on Leftover cacciatore:
#1 ::: John M. Ford ::: (view all by) ::: August 27, 2002, 11:08 PM:

In other news, Acclaim announced that it would provide a "significant developmental aid package" to the first sovereign nation wiling to change its name to "The Republic of Turok." The aid package, brokered with Microsoft, would include an XBox and a free copy of Outlook for every citizen of voting age, and a subscription to all Acclaim comics for the national library, if any.
Acclaim representatives hastened to add that the "Republic" part of the new national name was "purely ceremonial," and all government types were welcome to apply. In addition, Acclaim would sponsor Turokian Olympic teams for Dinosaur Hunting and Running From Carnivorous Plants, which it expects to be major events "given the rapid progress of biotechnology."

#2 ::: Glenn Hauman ::: (view all by) ::: August 28, 2002, 12:31 AM:

Darn. Carol Greenburg's already delivered.

#3 ::: Lydia Nickerson ::: (view all by) ::: August 28, 2002, 09:27 AM:

Ah, CNN. Such precise prose:

" The promotion, while unique, is not a first, as companies have in the past tried to buy naming rights to children as a promotion for their brand."

As for "The Republic of Turok," would you please hand me back my leg? Thanks.

#4 ::: Bob Webber ::: (view all by) ::: August 28, 2002, 11:59 AM:

I think the worst misstep in the marketing campaign so far was the "Turok-flavoured" potato crisps.

I suppose they were released a little ahead of the existence of their demographic, but it's not clear to me that carnivorous plants would have a lot of disposable income in any case.

#5 ::: Bethy ::: (view all by) ::: August 28, 2002, 12:47 PM:

Do I get anything if I name my child Diablo?

#6 ::: Christopher Hatton ::: (view all by) ::: August 28, 2002, 01:29 PM:

Do I get anything if I name my child Diablo?

No, because every parent calls hir child that (or some translation) at some point.

#7 ::: Bob Webber ::: (view all by) ::: August 28, 2002, 02:08 PM:

Do I get anything if I name my child Diablo?


#8 ::: Bob Webber ::: (view all by) ::: August 28, 2002, 03:08 PM:

I have been advised that there just aren't that many Lamborghini fans out there who will get that last joke, especially since I left out the word "Turbo." (Something fishy about that.)

I want to change my answer to "The Devil to Pay," but I have yet to come up with a convincing pitch for why I should be allowed to.

#9 ::: James Macdonald ::: (view all by) ::: August 30, 2002, 07:16 AM:

I don't know if it's been such a bad marketing campaign. After all, they got a prominent mention of Turok on CNN, it's being discussed here and who-knows how many other place, and it's unlikely to cost them more than the paper the press release was printed on.

How many people would have had the word "Turok" cross their lips this week otherwise?

#10 ::: Vera Nazarian ::: (view all by) ::: September 06, 2002, 04:16 PM:

Incidentally, Turok means "Turk" (as in, a person from Turkey) in Russian.


#11 ::: John M. Ford ::: (view all by) ::: September 06, 2002, 07:15 PM:

"That's funny, you don't look Russo-Turkish."

#12 ::: James Macdonald ::: (view all by) ::: September 08, 2002, 12:45 PM:

Okay, then, other than Russians discussing Turks, how common is "Turok" in everyday discourse? A great advertising idea, say I.

#13 ::: Kip ::: (view all by) ::: September 08, 2002, 02:19 PM:

Why -did- Constantinople get the wuroks?

#14 ::: Erik V . Olson ::: (view all by) ::: September 08, 2002, 10:51 PM:

T -

Next con we can? Mike Ford, Kip Williams and McDoug on a panel, with a laptop, doing realtime commentary on a blog.

You know it'd rock.

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