The New York Times reports on the just-ended BookExpoAmerica. It’s a classic piece of business as usual being reported as though it were news:
There wasn’t so much buzz as buzzing at this year’s BookExpo America. Editors pushing their titles at the book industry trade show’s Buzz Forum on Thursday at the Jacob K. Javits Convention Center in Manhattan outdid each other with hyperbole.Well, yeah. That’s what the BEA is for. This isn’t information trying to be free; it’s a rampant swarming flood of information-about-information-about-information that can overwhelm the unwary. More amusingly:
On Friday afternoon, four young publicists from Tor Books were spotted in a corner trying to get one of them, Melissa Broder, into an 8-foot-tall hot-dog costume; it did have an air pump so the wearer could breathe. They were promoting “Invasion of the Road Weenies” (Starscape/Tor Books) by David Lubar. Finally, they zipped Ms. Broder up. Fiona Lee took her hand, or paw, or whatever, and led her across the convention floor. “Would you like your photo taken with a giant weenie?” Ms. Lee asked, over and over again.They shoot, they score! Way to go, guys.
Again, that’s business as usual. Somewhere in my papers I have, thanks to publicist Susan Roegge of Avon Books during one long-ago ABA, a Polaroid photo of me standing next to Fabio. It was the exact same deal: “Would you like your photo taken with Fabio?” (Honest, I was just trying to get close enough to see whether he resolved into color-separation dots.)
Fabio, giant weenie—what’s the diff?Addenda: Fiona Lee, in the comment thread, says:
Never in my entire life did Melissa and I think we would be mentioned in the New York Times for this of all things. There is a photo here at the BEA blog.The caption at the BEA site says “Road Weenie invades BEA, with publicists Fiona Lee, Melissa Broder and David Moench. INVASION OF THE ROAD WEENIES by David Lubar comes out from Starscape in September 2005.” Since Melissa Broder’s in the photo, I think that must be Jodi Rosoff in the weenie.
Kathryn Cramer has more weenie photos.