Random joy: the most physically beautiful commercial I’ve ever seen. Director Nicolai Fuglsig made it for SONY Bravia. There are no special effects. What they did was set up a bunch of cameras, and then, on a sunny day, send 250,000 brightly colored superballs bouncing down the hilly streets of an old San Francisco neighborhood.
What are they advertising? Next-generation television technology. At the end, you get a one-line message: Colour like no other. I’d say they make their point.