As I keep saying, there’s a phenomenal amount of bad information out there about writing and publishing. You have to pay attention to your sources.Warren Whitlock (see also) is the most aggressively ignorant self-proclaimed publishing expert I’ve run across since Todd James Pierce. He’s got a number of scams going. One is palming himself off as a Marketing Results Coach, whereby he charges for the kind of advice that one normally hears about in spam:
Another major activity of his is setting up those worthless automatically generated blogs that clog up Google searches. His blog about this activity, My Blog about Blog Marketing (subtitled “expert reviews of blogging technigues”) has next to zero original content. On balance that’s a good thing, because when Whitlock puts his fingers on a keyboard, bad things happen, like “alternative health welness health advice that wooks from expert heaylty people.” His most recent post is headed another of my marekting with blogs blog posts.Do you need new profit centers? Would you like have several times the leads or clients you already have?So far this year, I’ve used the same methods I used for a 279% increase in sales in one product line at my at my own company to help clients:
How’d you like customers that are evangelists for your company?
Would you like to use proven online and offline marketing to add markets, build sales and vastly improve your profits?Do more than double annual sales in only five days Create a new seminar that did $57k in a weekendWant to know how? I’ll be happy to share these true stories with you …
Bring in $110,505 from sending out just one email
Add 37 new clients while the store was closed
Helped a client add $25,607.00 in one hour
He gives a long list of his other blogs. They’re all original-content-free except for one called Sister Whitlock, which he put together for a female relative who’s a Mormon missionary. It’s kind of cute. She’s not responsible for him.
Other enterprises: Whitlock runs BookBonuses.com, a site that offers you the opportunity to read promotional material about writers and buy their books at reduced rates. It’s doubtless a helpful site for him to own, given that he’s simultaneously running a book promotion business. And there’s ZeroCostPromotions.com, which I think is what he was talking about when he said “I’m working on an experiement to cross promote some of my blogs”, and also “I’m putting a list of the sites I use in with some sites I promote.” My impression is that since this is something he’s doing anyway as an experiment, he’s promoting it as a hugely effective way to sell books. Which it isn’t.
My overall guess is that Whitlock started out in the business of selling wildly overhyped sales & promotion advice to people who want to go into the business of selling wildly overhyped what-have-you. Now he’s noticed that the world is suddenly full of gormless self-published authors looking to promote their books (fallout from other people’s scams), so he’s declared himself a Book Marketing Expert, grafted the word “book” onto separate versions of all his basic scams, and started playing to that audience.
He knows absolutely nothing about writing, publishing, or marketing books. He’s either personally dishonest, or he’s wallowed in hype so long that he’s no longer able to tell the difference between truth and falsehood, which amounts to the same thing. Don’t do business with him. Don’t give him money. And for heaven’s sake, don’t listen to his advice.I could spend days cataloguing the notions he promotes that don’t work and ain’t so, but you and I both have better things to do. Instead, here are my comments on a short excerpt from one of his many websites:
He’s not a bestselling author, he knows nothing about selling books, and his advice won’t work.
The Secret To Becoming A Best Seller
I’m not going to be cataloguing his grammatical errors.
Emerson promised us that the world would beat a path to your door. Trouble is, Emerson lived before the advent of the frenzy of mass media we seen in the past few decades.
Or his mixed metaphors.
The world today demands better mousetraps.. and expects you to fight through the cacophony of marketing messages to get the word out. It’s getting harder and more expensive to create the stampede that will beat a path to your door!
Nothing that Whitlock undertakes to do will generate even a tiny increase in book sales.
Fortunately, we have a secret weapon that will blast through the noise and get you noticed by the people who can that stampeded, beating a path to the bookstores.
That is, the spam-and-hype technologies Whitlock’s already been using,
Through the technologies of online ordering, ezine and mailing lists,
A fraudulent misrepresentation. A palpable lie. Whitlock can’t compel a single reader to buy or even browse your book; and he’s never set up any such promotions, successfully or otherwise.
we have successfully set up promotions that compel hundreds or even thousands of readers buy your book in a short period of time.
Even if he could do everything he claims, almost none of the self-published authors who are his target audience get brick-and-mortar bookstore distribution. A stampede of readers looking for one of their books would hit the shelves at Barnes & Noble, then retreat, baffled, when the book wasn’t there, and wind up buying something else that caught their eye.Furthermore, many of those self-published authors have gone into print through Print On Demand operations. PODs are physically incapable of generating large numbers of books in a short amount of time. If they did get serious word-of-mouth demand developing for a book, they couldn’t supply the copies to keep it going.
Take it as an indicator of how little thought Whitlock puts into his “expert marketing advice” that he’s saying that a bestselling book is a good way to attract attention from booksellers and the book-buying public. Say what? If it’s a bestseller, those are precisely the classes of people who already know about it.
The resulting best selling give a real boost to your sales, acting as a catalyst to attract more attention for booksellers, reviewers and the book buying public.
Finally, if the book is finished and available for sale, it’s too late for it to get attention from the big reviewers. They want copies months before the publication date—which is no biggie, since they aren’t going to review your self-published book anyway.
That’s getting close to the fabled 1:1 ratio of words to errors. If you’re trying to sell books, Warren Whitlock is, at the most charitable estimate, a worthless waste of your time. Let the writer beware.