Forward to next post: A music exec’s take on the Macmillan/Amazon throwdown
Novelist Cat Valente addresses the idea that in the glorious, friction-free digital utopia of the future, all writers will electronically self-publish:
Funny thing is, if this future came to pass and the market were nothing but self-published autonomous authors either writing without editorial or paying out of pocket for it, if we were flooded with good product mixed with bad like gold in a stream, it would be about five seconds before someone came along and said: hey, what if I started a company where we took on all the risk, hired an editorial staff and a marketing staff to make the product better and get it noticed, and paid the author some money up front and a percentage of the profits in exchange for taking on the risk and the initial cost? So writers could, you know, just write?
And writers would line up at their door.