If you are selling e-book editions of public-domain classics like Great Expectations or Wuthering Heights—which to say, asking people to pay $5.99 or $7.99 for digital texts they can get on Project Gutenberg for free*—you are presumably hoping people will conclude that the editions you offer for sale feature a level of accuracy, editorial quality, and attention to detail that is superior to that found in texts keyboarded by random free-culture volunteers.
If this is indeed your value proposition, it really doesn’t help when your pitch is directly underneath a banner ad hawking The Sun Also Rises by “Ernest Hemmingway.”
In the words of the old sports-announcer line that’s become a favorite quote at Making Light: You hate to see that kind of thing at this level of play.**
** Yes, dear readers, I’m enjoying my new iPad; yes, I’m glad Apple is in the e-book business; yes, Apple has a bunch of policies and practices with which I don’t agree. If you absolutely can’t bear to not re-enact arguments over Apple And All Its Pomps that have been taking place online since there was a place called “online,” then by all means, re-enact away. There’s just one condition: you must do it in formal verse.