SF writer Greg Egan has been trying, since August 10, to point out to Google that, alongside a biographical squib about him, they’re serving a photograph of a different Gregory Egan altogether.
As of August 14 he managed to attract the attention of an actual human at Google, who fixed the problem.
As of August 24, the problem is unfixed. See for yourself.
The fact that Google’s algorithms make mistakes doesn’t bother me. The fact that it takes those of us outside Google so long and so much effort to get something like this fixed—and that the problem can then recur at random—should concern everyone. If Google wants to be accorded special status for its supposed mission to “organize the world’s information,” it needs to start demonstrating a sense of accountability to the rest of the human race. And by “some” I mean “an amount detectable with a microscope or Geiger counter,” because even that would be an improvement on the current state of affairs.