New York Times, “Egypt Widens Crackdown and Meaning of ‘Islamist.’”
Bruce Schneier, “Mission Creep: When Everything Is Terrorism.”
First, establish that Badguyism is the ultimate, transcendent evil, the thing that trumps all arguments for restraint and justifies any amount of force.
Then start redefining everybody you don’t like as a Badguyist. Dissidents. Malcontents. Layabouts. Litterers.