Dan Gilmour's column in the San Jose9 Mercury News and
siliconvalley.com speaks to exactly these issues at
http://weblog.siliconvalley.com/column/dangillmor/archives/001654.shtml
Here are the money graphs:
The broadcast culture assumes that most of us are "consumers" of
mass media. We are merely receptacles for what Hollywood, the music
industry and even our local daily newspaper decide we should view,
hear or read.
The post-broadcast culture is a democratization of media, and it
comes at things from the opposite stance. It says that anyone also
can be a creator, not just a consumer. There's a world of
difference.
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