Another reason as to why the "bad breath" ad looks so bad that you
should consider has absolutely nothing to do with the pixel size of
the image. The problem is that it's a .gif file, which limits it to
256 colors only. (It's a .gif because the person doing the ad
wanted to do a little animated dance, which is only possible with
.gif files) It's often very difficult to squash colors down to a
mere 256 - especially when you have to share those same 256 with
the other frames of the animation.
That said, I think that the people making that blog ad. would have
been much better off going with two, or possibly three, separate
ads, each of which just had the one picture with no animation. The
animation (like most web page animation) is royally annoying,
distracting, and doesn't make me want to do anything but stick a
post-it up on that side of the monitor so that I can't see it.
However, I might find an ad that just had the bad breath image
sufficiently interesting to go check out the source.
(Fortunately mozilla - with multizilla installed - allows you to
set things so that animated images only cycle once)
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