(1) "Actively looking for new authors." Of course they are. It's
just that "real" publishers and agents don't have to say
so—they've got far more submissions than they can handle.
Phrases like this one are a come-on for the scamsters. The one
exception might be the agent who has left a previous agency to form
his/her own—and even then, he/she won't say anything like
this!
(2) "POD publishing." POD is a printing technology, not a
publishing method. It does have some effect on the various price
points and affordability of a book published using POD
technology—but everything else (cover, layout, etc.) is
identical.
(5) "Hopes and dreams." Actually, that's what the con artists want,
because "hopes and dreams" lead to irrational decisions—the
bread and butter of every con scheme since day one.
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