The site’s called Old Lutheran, subtitled The Center for Lutheran Pride—But Not Too Proud. They have a lot of merchandise for sale, but the clear standout is the Martin Luther bobble head doll. They also sell signed portraits of Martin Luther, with an optional personalized message: Congratulations on Your Ordination, Congratulations on Your Anniversary, Happy Birthday, Grace to You, and Sin Boldly.

That’s from everyone’s favorite Martin Luther quote: “Sin boldly, but believe and rejoice in Christ even more boldly, for he is victorious over sin, death, and the world.” (Actually, what he said was Simul justus et peccator! Pecca fortiter sed fortius fide et gaude in Christo, qui victor est peccati, mortis et mundi,” but it’s not like he’d have been speaking English anyway.) “Sin boldly” is the part everyone remembers best.

Old Lutheran has a whole line of “Sin Boldly” products, starting with their “Sin Boldly Lager”, and their “Old Lutheran Pencil Holder” which is an empty bottle of the lager; but it might be well to start with the “License to Sin Boldly”, which entitles you to dance, play cards, and drink beer, and is of course signed by Martin Luther.