To win nationally, the leader of the party must pay tribute to the tolerance and open-mindedness of the nation at large. He must celebrate civil rights and sternly condemn the abuses of the past. And that’s just what George W. Bush did yesterday, in rebuking Mr. Lott.

Yet at the same time the party must convey to a select group of target voters the message 97 nudge nudge, wink wink 97 that it actually doesn’t mean any of that nonsense, that it’s really on their side. How can it do that? By having men who manifestly don’t share the open-mindedness of the nation at large in key, powerful positions. And that’s why Mr. Bush’s rebuke was not followed by a call for Mr. Lott to step down.

Of course, Mr. Lott isn’t alone in that role. The Bush administration’s judicial nominations have clearly been chosen to give a signal of support to those target Southern voters. A striking example has just emerged: We’ve learned that Mr. Lott supported the right of Bob Jones University to keep its tax-exempt status even while banning interracial dating; supporting his position was none other than Michael McConnell, a controversial figure recently confirmed as an appeals judge.

Notice, by the way, who really gets served in this charade. The open-minded majority gets ringing affirmations of its principles; but once the dust has settled, the people who agree with Mr. Lott get to keep him as majority leader, and get the judgeships too.