really, it needs to be spoken quickly, in brit accents, for the effect to be noticable!

Or, you know, maybe it *was* a Brit.

Reminds me of the "Swedish Chemist's Shop Joke" from Not the Nine O'Clock News, already advertised by that program as an ancient joke:

Customer (thick Swedish accent): Gud efternuun. I would like to buy some deodorant please.

Chemist (ditto on the accent): Ball, or aerosol?

Customer: Neither. I vont it for my armpits.

My blog is one year old today. Drop by to pat it on the head and say "Whoosabigboythen?"

Ah, yus. How glad I am to not have a pair of aerosoles.

The Ford Focus was worse... MUCH worse.

I am forced to admit that I own a pair of Aerosoles.
They're actually quite good shoes.

See, if you're Canadian, of course you say "arrow-souls" and the issue don't arise.

I don't get it. I thought maybe the phrase "dive into summer" on the web page had unsavory (unsavoury?) connotations in the UK, but that apparently ain't it. I'm mystified, sorry.

I guess I've got a tin ear for British today, too, Christine. Best I can guess is "eros-all" but that doesn't seem sufficiently titilating to be right. I'm sure I'll slap my forehead at some later point.

Meanwhile, I'm reminded of the Brit who was stopped dead by the Edward Gorey Gashleycrumb illo: "F is for Fanny, sucked dry by a leach." I'm guessing Gorey isn't/wasn't a Brit either.

--Ulrika

Gorey was a thorough New Englander. But don't think being British would have stopped him. He didn't shy away from the implicit. In fact, if you want to read a lovely (ahem) story told entirely by implication, check out "The Curious Sofa." If possible, get someone to read it first and then read it out loud to you with (in)appropriate inflections.

Chris, Ulrika: Try saying the name of the product in a caricatured upper-class British accent, the kind that pronounces "very" as "veddy". Clipping the vowels helps too.

I still don't get it. But I've worn Aerosoles for years - they and Easy Spirit are the best comfortable but classy women's shoes. Well, Naturalizer is good too but tends to be more expensive.

PS "remember info" is now working! Yay!

it's almost "arseholes"

My reaction was that there's a breed of British candy bar called the "Aero"--they're milk chocolate filled with air bubbles. So the idea of walking around on candy bars was quite silly.

The "arseholes" reading didn't occur to me.

I used to work with an ad agency which had Aerosoles as a client. Besides being happy to note they are finally selling shoes on the Web (instead of since 1995, when I first pitched it), I'd also like to note that the company is based in New Jersey, so the vowels are more elongated than they would be in most of the more common British accent, and so, unhappy accident is avoided.

There is actually a shoe shop on the King's Rd in London called R.Soles (see here, fourth shop in from the right).