To begin with, there’s the Lake District, a lovely area that’s been cosseting tourists ever since the Romantics discovered Landscape. (We’ve been there. It really is that pretty. Even their sheep are kind of cute.)
The Cumbrian tourist board is ever mindful of the two big names associated with the area—William Wordsworth, as in Daffodils, and Beatrix Potter, as in Squirrel Nutkin—and “reaching out to a wider audience” undoubtedly sounded like a good idea at their meeting where it was first proposed. I can just imagine the checklist of components they settled on: Wordworth, check. Beatrix Potter, check. Photogenic bits of the Lake District, check. Attempt to appeal to younger and more modern demographic, check.
Thus (or so I must suppose) was born the promotional M.C. Nuts video, in which a person in a Squirrel Nutkin costume awkwardly wanders through Lake District scenery while delivering “Daffodils” as a rap number. Pretty much by definition, there’s nothing else quite like it.