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- He was president and editor of the McClure Newspaper Syndicate from 1928 to his death in 1943. In this capacity, in the late 1930s he published some of the earliest work by his nephew, Theodore Sturgeon.
From Continuation of Waldo Genealogy 1900-1943 (citation details below):
He was a crusader for truth in advertising. As advertising and business manager of Good Housekeeping magazine from 1905 to 1914, he established and developed the Good Housekeeping Institute which approved and licensed manufacturers whose advertisements the magazine published.
He became secretary and associate general manager of the New York Tribune in 1914.
He procured contracts for a series of syndicated articles by Calvin Coolidge after he left the White House, for which the ex-president received over $200,000.
He was born in New York City and attended Friends Academy at Locust Valley, N.Y., and Hawkins Collegiate Institute at New Brighton, S.I.
During World War I he served as captain of infantry with the American Expeditionary Forces.
He was at one time advertising counsel for John Wanamaker's department store.
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